Abstract: In this study, the attitude of experienced coaches towards technologies and sport
sciences was assessed. A questionnaire was used to evaluate three areas: (1)
Attitudes towards technology and sport science in coaching, (2) Technology and
scientific knowledge in practice, and (3) Perceived importance of technology and
science in enhancing sport results. A group of 27 highly experienced coaches
completed the questionnaire. The questionnaire consisted of three parts, starting
with demographic information, followed by a series of 27 questions with answers
on a Likert scale ranging from strongly agree to strongly disagree, and finally,
coaches were requested to rank 14 well-defined ‘coaching goals’ from 1 (most
important) to 14 (least important). Results showed that top-level coaches rated
having a good relationship with the athletes’ as a major goal. Overall, members of
this group of experienced coaches seem to recognize the general importance of
sport sciences, and appear to be positive about the use of sport technologies, but
do not necessarily translate these positive attitudes into actual practice within
their competitive sport environments, even when they all use information
technology for other activities. According to these results, sport science
researchers and technology developers need to adapt their strategies. Coaching
education should encourage coaches to incorporate technologies as part of their
coaching routines. Developing innovative resources and incorporating them in
coaching education, as is done in some countries, may be a starting point.
However, placing the emphasis on educating successful coaches on the practical
use of technology and scientific knowledge is suggested as a short-term goal.
This may allow for a more immediate effect on the attitude and practice of less
senior coaches that tend to adopt methods and training routines through following
the personal example provided by top-level coaches.

Abstract: Background
It is well accepted in the subliminal priming literature that task-level properties modulate nonconscious processes. For example, in tasks with a limited number of targets, subliminal priming effects are limited to primes that are physically similar to the targets. In contrast, when a large number of targets are used, subliminal priming effects are observed for primes that share a semantic (but not necessarily physical) relationship with the target. Findings such as these have led researchers to conclude that task-level properties can direct nonconscious processes to be deployed exclusively over central (semantic) or peripheral (physically specified) representations.
Principal Findings
We find distinct patterns of masked priming for “novel” and “repeated” primes within a single task context. Novel primes never appear as targets and thus are not seen consciously in the experiment. Repeated primes do appear as targets, thereby lending themselves to the establishment of peripheral stimulus-response mappings. If the source of the masked priming effect were exclusively central or
peripheral, then both novel and repeated primes should yield similar patterns of priming. In contrast, we find that both novel and repeated primes produce robust, yet distinct, patterns of priming.
Conclusions
Our findings indicate that nonconsciously elicited cognitive processes can be flexibly deployed over both central and peripheral representations within a single task context. While we agree that task level properties can influence nonconscious processes, our findings sharply constrain the extent of this influence. Specifically, our findings are inconsistent with extant accounts which hold that the influence of task-level properties is strong enough to restrict the deployment of nonconsciously elicited cognitive processes to a single type of representation (i.e. central or peripheral).